Values
Kutendeseka, Pragmatism, Innovation, Kushingairira, Win-Win, Respect.
Hunhu
Kuremekedza Kudenga uye Kuda Vamwe, Kutendesekauye Ikuvimbika, Kutendauye Altruism, Kushingaira uye Kufambira mberi, Kuzvipira, Kuvandudza uye Kubudirira.
Mission
Kuti rkukoshesa kugara zvakanaka kwenyama uye pamweya kwemhuri dzese uku uchibatsira mukuvandudza hutano hwevanhu.
Chiratidzo
Ku become iyo yakavimbika mhando yemidziyo midiki yemumba uye edza kuvandudza kunaka kwemufaro wemunhu.
Business Management Misimboti
1. Tsanangura Chinangwa Chedu uye Gamuchira Zviroto Zvedu
2. Iva Nemutsa, Funga Nezvevamwe, Remekedza Denga uye Ida Vanhu
3. Isa mukati Kwete Kushoma Kuedza Kupfuura Chero Mumwe Munhu
4. Iva Anoonga Uye Akavimbika
5. Ratidza Hanya uye Mutsa kuMhuri
6. Tsigira Misimboti yekuva Munhu Akanaka
7. Kutsigira Kururamisa uye Kururamisa, Kurudzira Win-Win Kugarisana
8. Shumira Mufaro weChikwata Pasina Kutsvaga Kuwana Pachedu
9. Nguva dzose Ramba Uine Mafungiro Akanaka Akasimba
10. Edza Kuwedzera Kutengesa Uchiri Kuderedza Mari
11. Iva nechokwadi chokuti Zvigadzirwa Zvinoenzanisira Chinese Quality Standards
12. Omerera kune Imwe Center uye Two Basic Points
Business Philosophy
1. Simbira pane Zvakakodzera kuva Munhu (tsika dzinoteverwa nevanhu vese veComefresh)
2. Shingairira Kuita Zvakakodzera kune Bhizinesi (Basa reComefresh)
3. Comefresh Characteristics.
4. Corporate Spirit (Ndinogona, hapana chisingagoneki!)


Business Practice
1. Imwe Center: Mutengi Anoda seCentral Focus.
2. Mapoinzi Maviri Akakosha: Tarisa paKumhanya, Mutengo-kubudirira, uye Hunhu uchiramba Uchityaira Innovation uye Kubudirira.
3. Hunhu hwakakosha pakuzadzisa chinangwa, uye hunyanzvi hwetekinoroji hunoshanda sesimba rinofambisa (utsva hunofanira kubatsira vamwe, nzanga, uye kuwedzera mufaro wavanhu).
4. Kutarisa kune Detail uye Pursuit of Efficiency (chinangwa chekuwedzera kutengesa uchideredza mari).
5. Kurudzira Iyo Inoshanda Executive.
Three Core Elements

Simbisa Mipiro Yemipiro
Zvigumisiro zvebhizimisi zvinoratidza kushanda kwehutungamiri.

Isa Pfungwa Pazvinonyanya Kukosha
Tarisa pakuzadzisa zvirongwa, kuve nechokwadi chemhando yechigadzirwa, kudzora mitengo, uye kutyaira hunyanzvi.

Wedzera Unyanzvi Hwebasa uye Kuita
Simbisa masimba ekuita kune manejimendi anobudirira.