Values
Kutendeseka, pragmatism, innovation, kushingaira, kukunda-kukunda kuremekedzwa.
Hunhu
Jing Tian, mudiwa, kutendeseka, kuvimbika, kutenda, kuzvipira, kushanda nesimba, bhizinesi, kuzvipira, hunyanzvi uye hunoshanda.
Mission
Ziva garikano yokunyama neyomudzimu yemhuri dzose uye ita mipiro kuvandudza utano hwomunhu panguva imwe cheteyo.
Chiratidzo
Iva mhando yakavimbika kwazvo yemidziyo midiki ine hutano yemumba, uye edza kuvandudza hupenyu hwemunhu hunofadza.
Chisungo 12 cheKushanda
1. Rondedzera basa rerudo rwepasi rose uye hope
2. Ita mabasa akanaka, funga zvisina maturo, remekedza denga uye ude vamwe
3. Ita zvishoma kudarika chero ani zvake
4. Iva anoonga uye akavimbika
5. Iva nehanya uye mutsa kumhuri yako
6. Batira kunheyo dzekuva munhu
7. Batira kune kururamisira, kururamisira, kukunda-kukunda kugarisana
8. Shingairira kushumira mufaro wechikwata pasina kutsvaga zvaunofarira
9. Nguva dzose teerera kune super positive simba mafungiro
10. Shingairira pakuwedzera kutengesa uye kuderedza mari
11. Shingairira kuti zvigadzirwa zvinomiririra hutano hweChinese
12. Namatira kune mbiri nzvimbo uye imwe yakakosha poindi
Business Philosophy
1. Kusimbirira pane zvakafanira kuva munhu (jekesa hunhu hunoteverwa nevanhu vese veOLAM).
2. Rambira pane izvo zvakanaka sebhizinesi (jekesa chinangwa chekuvapo kwaComefresh).
3. Commefresh maitiro.
4. Enterprise mweya (I can, no impossible!).
Business Practice
1. Imwe pfungwa inokosha: tarisa pakuvandudza kukwikwidzana kwekambani maererano nehutano, mari uye hutsva.
2. Nzvimbo mbiri: mukati musangano rekugadzira zvirongwa uye kunze kusangana nezvinodiwa nevatengi.
3. Hunhu hwakakosha pakuita basa, uye hunyanzvi hwetekinoroji ndiyo simba rekufambisa kuita basa racho (utsva hunofanirwa kubatsira kune vamwe, nzanga uye mufaro wevanhu).
4. Teerera kune zvakadzama uye tevera kunyatsoshanda (kurisa kutengesa uye kuderedza mari).
5. Kurudzira maneja anoshanda.
Three Core Elements
Teerera Kune Mipiro Migumisiro
zvibereko zvebhizimisi zvinosarudza kubudirira kwehutungamiri
Isa Pfungwa Pazvinhu Zvinonyanya Kukosha
kuronga kubudirira, kunaka, mutengo, hutsva
Kuvandudza Unyanzvi Hwebasa Uye Kuita
kuuraya kwakasimba kunoita kuti manejimendi ashande